Green Shift

Tom Friedman, Steward Brand, Lester Brown, and Robert Freling. Rename, reclaim, revive and reuse were the words of the day as the Green Shift session reframed the green conversation. The speakers steered the focus away from the "feel good, do good" mantra into good ole' fashioned red, white and blue patriotism and practicality. They turned the issues on their side to reveal the potential for mutually beneficial goals.